Comprehensive Guide & Technical Breakdown
Kraft paper packaging is made from wood pulp processed using the kraft (sulfate) method, which produces a strong, durable paper with a characteristic brown colour. The name "kraft" comes from the German and Swedish word for strength.
Kraft paper is one of the most popular packaging materials for several reasons:
- High strength — resists tearing, bursting, and punctures better than standard paper
- Eco-friendly — typically made with a high recycled content and is recyclable and biodegradable
- Versatile — can be used for bags, boxes, wrapping, and void fill
- Printable — white kraft paper can be printed with vibrant colours; brown kraft gives a natural, artisanal aesthetic
- Postal mailer bags
- Paper carrier bags
- Product boxes with a natural look
- Food packaging (bakeries, delicatessens)
- Subscription boxes
Common uses for kraft packaging:
Kraft packaging is particularly popular with eco-conscious brands who want packaging that looks natural and sustainable. It pairs beautifully with minimal, earthy design aesthetics.