What is kraft paper packaging?

Kraft paper packaging is made from wood pulp processed using the kraft (sulfate) method, which produces a strong, durable paper with a characteristic brown colour. The name "kraft" comes from the German and Swedish word for strength.

Kraft paper is one of the most popular packaging materials for several reasons:

• High strength — resists tearing, bursting, and punctures better than standard paper


• Eco-friendly — typically made with a high recycled content and is recyclable and biodegradable


• Versatile — can be used for bags, boxes, wrapping, and void fill


• Printable — white kraft paper can be printed with vibrant colours; brown kraft gives a natural, artisanal aesthetic

Common uses for kraft packaging:


• Postal mailer bags


• Paper carrier bags


• Product boxes with a natural look


• Food packaging (bakeries, delicatessens)


• Subscription boxes

Kraft packaging is particularly popular with eco-conscious brands who want packaging that looks natural and sustainable. It pairs beautifully with minimal, earthy design aesthetics.