What is soft-feel / velvet flocking on luxury packaging interiors and exteriors?

Flocking is the process of applying millions of microscopic textile fibers (rayon, nylon, or cotton) onto an adhesive-coated surface using an electrostatic charge.

### How Electrostatic Flocking Works:

• High-voltage electrostatic charges cause the micro-fibers to stand vertically on end as they embed into the adhesive layer.


• When dry, the surface transforms into an ultra-dense, seamless velvet, suede, or plush felt texture.

### Applications in Packaging:
1. Flocked EVA Foam Inserts: Coats custom-cut foam cavities with rich black, burgundy, or royal blue velvet to cushion luxury watches, rings, and perfumes.
2. Flocked Exterior Box Wraps: Creates a touchable velvet box exterior for prestige gift boxes and limited-edition spirits.
3. Scratch Prevention: Protects polished precious metals and glass lenses from micro-abrasions during shipping.